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What exactly is SEO all about?

“What is SEO”? A question that many people tend to ask when coming into digital marketing. The term SEO (Search Engine Optimization) may be new to many people. In this modern era, it is important to know what is SEO as it is widely used among digital marketing agencies around the world.

What is SEO?

SEO can be defined several ways. Most people think SEO is just about ranking sites higher in search engines and getting traffic. However, SEO is more than that. It is about converting these traffic into sales. To get more traffic, you must understand how the algorithm in Google works and how it determines the rank of your website.

How does SEO work?

You can work on SEO by understanding how to optimize a website page and conducting keyword research as well as earning inbound links. Search engines have crawlers that goes through your website page and determine details such as keywords, title tags, meta tags and so on. Your site has to be eligible to be indexed in the search engines as well. Search engines also look at your site structure and design as well as other external factors.

The Importance of SEO

SEO is important because that is how visitors find your website and discover them. Business should value the importance of SEO as visitors are constantly searching through search engines to find solutions to their problems. As long as your business or website are able to solve many people’s problems, then your SEO won’t go to waste. Plus, there will be increase in traffic as well if you manage to help solve people’s problems.
In short, the knowledge of SEO will not go to waste once you make some effort to learn all about it. If you would like to know more about SEO, check out SEO Wellington.

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